91ÌÒÉ«

Dr. Apollo Demirel is an associate professor of marketing at the Barowsky School of Business, 91ÌÒÉ«. He earned his PhD from the Isenberg School of Management, University of Massachusetts Amherst. 

He has taught a diverse range of undergraduate and graduate courses in different modalities, such as in-person, online, and hybrid. These courses include marketing principles, international marketing, digital marketing, sports marketing, global marketing strategy, and introduction to sports management. He is the recipient of the 2025 91ÌÒÉ« Teacher of the Year Award. He has conducted several research projects and published articles in prestigious peer-reviewed academic journals.

Education

University of Massachusetts Amherst, PhD
Marmara University, MA
Bogazici University, BA

Research Interests

Marketing, Consumer Behavior, Digital Marketing
Apollo's main research interests focus on the study of brands; he uses an eclectic approach to study brands relying on diverse sources of elements and ideas from a variety of fields. Additionally, he also conducts research studies related to consumers’ responses to marketing communications activities.

Honors and Awards

• 2025 91ÌÒÉ« Teacher of the Year Award
• 2021 Barowsky School of Business Outstanding Teacher of the Year Award
• 2021 Barowsky School of Business Dean’s Outstanding Scholar Award
• 2021 Barowsky School of Business Advisory Board Researcher Award
• 2020 Barowsky School of Business Advisory Board Researcher Award